Comments on: The “Marketing Funnel” Business Model Sucks

By: Laurie Lamoureux

Laurie Lamoureux — Thu, 28 Jan 2010 19:22:11 +0000

Hi Elizabeth,

I'm coming very late to this post, enjoyed it very much. Question though. I get that we need to share information, but I'm really struggling with the level of sharing as we get ready to launch our blog.

Example: recently I saw a company who makes lovely soaps who teaches classes and gives away recipes and how-to's on how to make soap. I get that the DIY folks are not necessarily the same folks who buy from her store/site (or maybe some are), but at what point is she training her competition to do what she does? And if several "copy cats" spring up making and selling soap, how does she catch the attention of new people searching the market who find the copy cats? (Because, I'm just thinking *I* would rather buy from the creative person who spent all the time developing this great info for us.)

Appreciate your insights re this question, thanks!
Laurie

By: kaitrece

kaitrece — Thu, 24 Dec 2009 01:48:42 +0000

Hey Kimmoy & Elizabeth,

I'm Gina-Come-Lately (Johnny's sister) to this discussion, but glad I found it. I agree completely with you guys. I think people struggle so much because the 'rules' don't fit everybody. The even bigger problem is they don't 'feel right', even if you create a fit. Its exhilarating to hear people speak your internal debate with yourself! Glad I'm not so crazy or overly idealistic afterall!

So how did your test go after 1 month Kimmoy? Did it go a) as expected, b) better than expected, c) not what you expected? Either way, I hope you're still inspired by your vision . I've accepted that its going to be an imperfect start. I need to just START and then tweek as I go and allow myself to be led the journey in practical matters. I'm thinking any results you get puts you closer to the target right!? The most important part is to be moving in the Right direction that feels True for you.

The Live Your Truth series has been AWESOME for crystallizing that for me! Thanks Elizabeth!

By: kaitrece

kaitrece — Thu, 24 Dec 2009 01:29:58 +0000

“LOVE!” button for sure!

By: taylormarek

taylormarek — Mon, 14 Dec 2009 03:09:32 +0000

Huh, never thought of it that way before. I had the idea, seems like you went and actually wrote down how it works on paper. Perfect

By: ElizabethPW

ElizabethPW — Sat, 31 Oct 2009 02:27:59 +0000

And that's really the secret Clare – find a model that's *right* for
you, the solutions your provide, and your target market!

By: Clare Appleyard

Clare Appleyard — Fri, 30 Oct 2009 19:32:37 +0000

Yay for Elizabeth! I LOVE this video (especially the F-word, so glad we're all human!). I've been listening to all this business info (teleseminars etc) from the USA and hearing about the funnel and the info products and the bigger products and and and…..

My struggle with this has been that a) South Africa (which is my preferred client base) is not as internet adept as the US and the UK, b) my product/service doesn't lend itself to the funnel model and the constant upselling and c) frankly I'm getting a little annoyed with the constant flood of internet marketing trying to get me to sign up for the free product and then buy the cheapie product. The novelty has worn off!

So hallelujah, all hail Elizabeth for recognising this and being honest about it! I'm not sure my model fits the model you've illustrated, but it does start guiding me towards a viable alternative

By: Perri Jackson

Perri Jackson — Thu, 29 Oct 2009 19:35:27 +0000

Elizabeth – I come late to this post, but it was sooooo worth the wait! This makes so much sense, it is scary good advice! I've seen things that approached it, but they forgot the crucial part near the end of the vid – true transparency. That is the uncomfortable place we need to acknowledge and move past – it is also the thing that many more conventional coaches just don't want to embrace. Thanks for being you!
Also, an F-bomb is not the end of the world as we know it – hey, I'm married to a sailor, what do you think it sounds like around my place?

By: Rex Williams

Rex Williams — Mon, 26 Oct 2009 22:22:25 +0000

Great stuff! Loved the outtakes. I don't know if you know him, but John Furst referred to your link in a comment he made on some other blog post. It's great how things get spread.

You have a new follower.

By: susan01

susan01 — Thu, 10 Sep 2009 01:00:09 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Margaret

http://businesseshome.net

By: George Kao

George Kao — Tue, 01 Sep 2009 01:17:09 +0000

Brilliant video, Elizabeth.

Love how it's both simple, intuitive, yet goes against the typical internet marketing grain.

Then again, your whole focus on authenticity and transparency (integrity) makes you so unique!

Feel like you and I could be kindred spirits. Two of my key values in business are "integrity & heart". Also: you were an attorney and financial planner. I finished first year of law school (then switched to MBA) and was very briefly a financial coach, before doing what I'm doing now -- helping solopreneurs and small business owners with online marketing.

Other synchronicities: on Facebook we currently have this many mutual friends: 66 (I know, weird number right?)
And today I visited Allison Nazarian's blog (she's hosting me on a webinar on Sept. 22: http://georgekao.com/922a
...and saw your comment in her blog.

My focus is "how to efficiently use LinkedIn, Facebook, Twitter in 15 minutes a day" and would love to explore a win-win-win partnership with you, when the time's right!