Share Program launches have this mystery to them – why do people craft their pages the way they do, who does calls versus classes versus scholarships versus give aways, pricing and levels and deadlines … all a mysterious combination that may or may not work because we don’t know what actually happens underneath the hype [...]
Tag Archives | launch
Hi. My name is Elizabeth. And I have a plan.
Share But … I’m afraid to tell you my plan. You see, my nature in plan-making-and-executing mode is to keep it secret. Keep it safe. That’s what the caveperson inside of me desperately wants to do. Protect the plan. Prevent sabotage of the plan. Focus on the plan. Implement the plan. And while all of [...]
How to Launch When You’re Not Really Here
Share I’m not really here. In June my 5 year old daughter Gracie’s symptoms hit their worst point, we finally got her diagnosed and hospitalized on July 1st, surgery on July 3rd. My life (and business) was temporarily halted so I could concentrate on what’s most important. Of course. And, to be honest, it’s two [...]
And the LYT Show Goes On, Even From the Hospital Room
Share I made reasonable plans … and life got completely ridiculous. The new Live Your Truth store was going to launch a couple weeks ago. But on July 3rd my 5 year old daughter had surgery to remove a brain tumor. Obviously my business launch plans were abandoned as I focused on what was most [...]
EPW Live Ep2: Launch Strategies & Lessons Learned
Share Welcome to Episode 2 of EPW Live, where I’m sharing strategies for launching products and promotional campaigns. Segments include: reasons behind moving the show to 30 minutes (instead of 60 minutes) using scarcity to motivate buyers to your call to action how you must market differently to warm versus cold leads the story arc [...]
I'm Elizabeth Potts Weinstein, a writer, teacher, and coach.