ElizabethPW

Info Products Fail

Posted on 27. Oct, 2009 by Elizabeth Potts Weinstein.

Come on, confess. You know you have information products, binders, CDs, sitting on your shelf unopened in shrink wrapped, or only partially used, or never implemented.
I know I do. Boxes & boxes of them.
Are we doing a terrible disservice by selling information products to our customers?
Are information products a failure?
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