A Mompreneur is a mother who starts a business — pretty obvious. Ironically, if you search google blogs, you will find some women business owners and women entrepreneurs embracing the title — and some who are offended. The ones who are offended typically argue that it diminishes their business to call them a mom-preneur, as if that means they are selling $10K worth of beauty products, not starting a “real” business. (I argue that the $10K/year of beauty products IS a real business — just run at a small scale)

But, if you search Mompreneur, you will find this term used to describe women who have founded multi-million dollar businesses, some even publically traded. And describing a network of women who are starting small at-home businesses, as well as small-to-start businesses they plan to grow to empires.

The complaints are ridiculous feminist backlash. Acknowledging that we are women, and mothers, is not diminishing our success, or hard work, or legitimacy. It’s creating a community of women with similar challenges, who can network and support each other. It’s not like the big boys are calling us mompreneurs to keep us out of their fancy wood paneled club — we are calling ourselves mompreneurs, and creating our own club. Except ours has big windows overlooking a playground.

I call myself a Mompreneur as a completely conscious branding strategy. I am running my business differently because I am a mom and want to spend time with my daughter — not running it in any lesser way, but infinitely more efficiently, using technology and making choices to create a business where I can make great money, help people, and still have a great life with my family. And, that is part of my shitck. Having toys in my office, a playset in the garden, pictures of my daughter on my About Us page — my clients know I have a daughter, it give us a topic to discuss and bond over, and they buy into ME, not just my services.

Gracie has helped me take my businesses to the next level — now I have more reasons than ever to run my business Smart instead of Hard.

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