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	<title>Elizabeth Potts Weinstein &#187; building relationships</title>
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	<link>http://elizabethpottsweinstein.com</link>
	<description>Live Your Truth</description>
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		<title>#1 Resource in Building Your Tribe (&amp; you&#8217;re missing it)</title>
		<link>http://elizabethpottsweinstein.com/1-tribe</link>
		<comments>http://elizabethpottsweinstein.com/1-tribe#comments</comments>
		<pubDate>Thu, 20 May 2010 14:23:47 +0000</pubDate>
		<dc:creator>Elizabeth Potts Weinstein</dc:creator>
				<category><![CDATA[Marketing and Making Money]]></category>
		<category><![CDATA[build your tribe]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[evangelists]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://elizabethpottsweinstein.com/?p=1733</guid>
		<description><![CDATA[The most important resource for you to find &#38; build your tribe, to develop relationships, to create a community &#8212; isn&#8217;t twitter or facebook, it&#8217;s not email marketing or affiliate management software, it&#8217;s not tweetups or telesummits or amazon.com campaigns &#8211; the most important resource in building your tribe are your evangelists. If you want [...]


Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/dibs-byt' rel='bookmark' title='Permanent Link: Get First Dibs on Build Your Tribe'>Get First Dibs on Build Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/behind-byt' rel='bookmark' title='Permanent Link: Behind the Launch of Build Your Tribe'>Behind the Launch of Build Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/twitter-lists' rel='bookmark' title='Permanent Link: 3 Ways to Use Twitter Lists to Stalk Your Tribe'>3 Ways to Use Twitter Lists to Stalk Your Tribe</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>The most important resource for you to find &amp; build your tribe, to develop relationships, to create a community &#8212; isn&#8217;t twitter or facebook, it&#8217;s not email marketing or affiliate management software, it&#8217;s not tweetups or telesummits or amazon.com campaigns &#8211;</p>
<p><strong>the most important resource in building your tribe are your <em>evangelists</em></strong><strong>.</strong></p>
<p><em>If you want to learn more about building your tribe &#8211;&gt; next week I&#8217;m launching the pre-sale of <strong><a href="http://elizabethpottsweinstein.com/buildyourtribe/" target="_blank">Build Your Tribe</a>, the new program to teach you how to find those people who resonate with you and build relationships to revolutionize your business &amp; your life</strong>. <a href="http://elizabethpottsweinstein.com/buildyourtribe/" target="_blank">Learn more and get on the First Dibs list </a>(it will only be open for 3 days!).</em></p>
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<p><em>How do you want to be acknowledged for spreading the word about your favorite people, programs, &amp; brands? </em></p>
<p><em> How do you thank members of your tribe for passing you along to their people?</em></p>
<p>I&#8217;d love to hear your ideas, feedback, and comments below!</p>


<p>Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/dibs-byt' rel='bookmark' title='Permanent Link: Get First Dibs on Build Your Tribe'>Get First Dibs on Build Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/behind-byt' rel='bookmark' title='Permanent Link: Behind the Launch of Build Your Tribe'>Behind the Launch of Build Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/twitter-lists' rel='bookmark' title='Permanent Link: 3 Ways to Use Twitter Lists to Stalk Your Tribe'>3 Ways to Use Twitter Lists to Stalk Your Tribe</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>The Many Ways in Which I Suck</title>
		<link>http://elizabethpottsweinstein.com/i-suck</link>
		<comments>http://elizabethpottsweinstein.com/i-suck#comments</comments>
		<pubDate>Sun, 28 Feb 2010 20:28:12 +0000</pubDate>
		<dc:creator>Elizabeth Potts Weinstein</dc:creator>
				<category><![CDATA[Living Your Truth]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[confession]]></category>
		<category><![CDATA[decision]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[perfection]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://elizabethpottsweinstein.com/?p=1196</guid>
		<description><![CDATA[I am blessed to have a never-ending skip chat open on my desktop with Allison Nazarian and Sarah Robinson called &#8220;the daily confessional&#8221; where I can share all of my insanities, the snarks about who&#8217;s annoying me, the bizarre yet amusing serendipities of life, everything that&#8217;s going wonky in my business or with my daughter [...]


Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/awesome' rel='bookmark' title='Permanent Link: The Many Ways in Which I&#8217;m Awesome'>The Many Ways in Which I&#8217;m Awesome</a></li>
<li><a href='http://elizabethpottsweinstein.com/things' rel='bookmark' title='Permanent Link: Things That Don’t Suck'>Things That Don’t Suck</a></li>
<li><a href='http://elizabethpottsweinstein.com/goals-suck' rel='bookmark' title='Permanent Link: Goals Suck!'>Goals Suck!</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I am blessed to have a never-ending skip chat open on my desktop with <a href="http://AllisonNazarian.com" target="_blank">Allison Nazarian</a> and <a href="http://escaping-mediocrity.com" target="_blank">Sarah Robinson</a> called &#8220;the daily confessional&#8221; where I can share all of my insanities, the snarks about who&#8217;s annoying me, the bizarre yet amusing serendipities of life, everything that&#8217;s going wonky in my business or with my daughter or with my love life …</p>
<p>… and be free.</p>
<p><strong>Because hiding behind an artifice of perfection is tiring. </strong></p>
<p>Hiding drains my life energy until I have nothing left to give.</p>
<p>Hiding is a slow progression to death of my soul.</p>
<p><strong>But there is this incessant voice inside my head who constantly judges me, who wants … no, who <em>demands</em></strong><strong> that I be perfect.</strong></p>
<p>Or, at least that I appear to be perfect.</p>
<p>As if that is the only way to succeed.</p>
<p>The only way to get people to read my blog. To follow me on twitter. To buy my stuff.</p>
<p>As if that is the only way to get someone to love me.</p>
<p><strong>Yet in a fundamental irony of life, the exact opposite is true.</strong></p>
<p>Only by confessing my inadequacies, only by revealing the ways in which I deviate from the norm, only by letting out the part of myself that is my greatest fear to be shared … only then can profound, intimate connections be made with other like souls.</p>
<p><strong>So here are some of the things I don&#8217;t want to confess to you.</strong></p>
<p><strong>I&#8217;m taking alimony. </strong></p>
<p>I can&#8217;t afford this amazing apartment in San Francisco, to pay for groceries and clothes for my daughter and plane tickets and new furniture … completely on my own. Yet. Right now a majority of my living expenses are paid for via spousal &amp; child support.</p>
<p>I hate that I&#8217;m taking this money. Feels like I&#8217;m a failure of feminism, that I&#8217;m one of the lame gold-diggerish women who live from ex-husband to ex-husband, instead of financing my own life. Feels like a failure as an entrepreneur, that my newly-profitable business doesn&#8217;t yet produce enough cash to support my live-your-truth life.</p>
<p>My secret plan is the very second my business can replace the alimony, I&#8217;m releasing my ex-husband of any future obligations.</p>
<p>And from then on, I will be financially independent. Never ask a man to support my life. Always keep money separate from love.</p>
<p>But until that day, this is how I pay a majority of my bills.</p>
<p><strong>I have raised my voice to my child.</strong></p>
<p>Two weeks ago I taught the preview upstream class for the 6 Weeks to Live Your Truth program with my 4 1/2 year old daughter in the house.</p>
<p>Now usually (<em>always</em>) when I teach a class, my daughter is with her dad, or in childcare, or being watched by another person … never in the house with me. But it was a national holiday that are not in my current awareness, meaning that childcare was not available. And I thought, oh, I&#8217;m sure she can be quiet for just an hour. And I discussed the situation with her and she agreed (<em>the agreement of a 4 year old? yeah. exactly.</em>).</p>
<p>It did not go well. And everyone listening to the ustream got to hear me get impatient with my daughter. Lovely.</p>
<p>The thing is, I&#8217;m an introvert living with an extrovert child. And as much as I need private time to recharge, physical space every day, to energize myself … she needs constant connection, she needs other humans who love and care about her, to energize herself.</p>
<p>And after 3 weeks of being together almost 24-7 … both of us were energy deprived.</p>
<p>So every time people say, oh, you&#8217;re such a great mom, look at what you are doing as a mompreneur, it&#8217;s so amazing how you balance your life … I am saying to myself, yeah, if you only knew. If you only knew when I stick a DVD in her iMac and shut the door to my bedroom to gain a few minutes of peace. How relieved I am to drop her off with her dad for the weekend so I can have 48 continuous hours to simply be myself.</p>
<p>There are women where being a mom is their calling in life, where they can raise a dozen children and spend 24-7 with them and play all the time and homeschool them and cook them organic food and never run out of hugs.</p>
<p>But that is not me. Sometimes, I am full out of hugs. And sometimes, I just need a freaking break.</p>
<p><strong>I have not been doing my bookkeeping. </strong></p>
<p>Remember how I&#8217;m a financial expert? How I teach that &#8220;Money Meetings&#8221; thing, where you look at your numbers every week, keep on top of your finances, track your marketing stats, use cash flow projections to make important decisions about your business?</p>
<p>Yeah. I agree with all that. I teach all that. But I don&#8217;t necessarily do all that.</p>
<p>I mean, I have done it. But the last few months, I&#8217;ve been running around on adventures and moving and launching new programs and various other stories I could tell blah blah blah, and stopped doing my weekly money meetings, and even stopped inputting stuff into my bookkeeping program.</p>
<p>Not that I don&#8217;t look at my numbers, but it&#8217;s random and not I&#8217;m tracking historical trends more than late night obsessions over my google analytics.</p>
<p>And … I&#8217;m still deciding what I think about that, whether the way I was teaching weekly money meetings <em>(as useful as it is for many people</em>) actually works for me.</p>
<p><strong>I forget most of my marketing.</strong></p>
<p>I have dozen of affiliates that I forget to tell about launches. The last two launch preview calls, I forgot to tell my list about it until 48 hours before. I don&#8217;t remember or have a place to track who makes special inquiries about which upcoming program. I rarely remember to follow up.</p>
<p>Doing guest posts has been on my to do list for 9 months. I am a guest on radio shows and teleclasses and get press, but I don&#8217;t know why or how they found me and I don&#8217;t follow up with them or seek out such opportunities.</p>
<p>I launch programs without any upsells to something afterwards. I don&#8217;t let anything get out of beta before I abandon it and move onto the next thing. I even launch free programs with no upsell to a paid program. Up until very recently, I neglected to have anything for sale on my website.</p>
<p>It&#8217;s a wonder I any money at all.</p>
<p>And if one of my clients was doing this, I would flip out at them.</p>
<p>This is something I&#8217;m working on, and I know (for the most part) what to do. But it&#8217;s important for me to let you know … just because I know something doesn&#8217;t mean I always do it.</p>
<p><strong>My websites are completely screwed up.</strong></p>
<p>So most of you are on my website right now (and for the few of you reading the RSS feed, go ahead, click through to my site) … and let me ask you a question &#8212; what do I do?</p>
<p><em>rflol</em>.</p>
<p>Yeah, exactly. When people go to my website, they can&#8217;t tell what I do.</p>
<p>And that&#8217;s not the only thing that&#8217;s screwed up. There&#8217;s no picture of me in the header or anywhere above the fold. There&#8217;s not even a real header. Half the stuff in the sidebar is broken. There are 64 different links off my homepage. There&#8217;s no way to buy anything.</p>
<p>And don&#8217;t even get me started on my sales pages.</p>
<p>Everything is in one column because I did it all myself. Too much white space in random places. It&#8217;s almost impossible to find the buy links. The copy is probably way too long. I forgot to ask for testimonials and didn&#8217;t put in pictures or any borders around the testimonials I do have on there. There are no buttons or graphics or colors of any kind.</p>
<p>I&#8217;m going to launch a new website soon, and get all of those sales pages revamped. But, in the meanwhile, they are out there on the interwebz, completely screwed up.</p>
<p><strong>I don&#8217;t answer all of your emails.</strong></p>
<p>I preach connecting with your tribe, building relationships with your community. Making that your priority.</p>
<p>But I miss emails from you. I have dozens sitting in multiple inboxes and follow up queues on multiple computers. And I don&#8217;t think I&#8217;ll ever catch up. And I just can&#8217;t let go to delegate to an assistant or automate anything.</p>
<p>I miss your @ replies. I miss your DMs. I have thousands of stuff sitting in my Facebook message box.</p>
<p>Sometimes it&#8217;s because I&#8217;m overwhelmed with amazing replies and just can&#8217;t get to all of them. Sometimes it&#8217;s because I can&#8217;t decide what to respond, so I put it off until the situation resolves itself or the opportunity passes me by. And sometimes it&#8217;s because I&#8217;m chickening out on conflict.</p>
<p>So yeah, I need to figure out how to balance connection with freaking getting stuff done.</p>
<p><strong>And those confession are just the start of everything I fear you could learn about me. </strong></p>
<p>The hearts of men that I have broken. How I&#8217;ve texted while driving. The dirty dishes left in my sink. That I didn&#8217;t put up a Christmas tree this year. I can&#8217;t iron. I don&#8217;t play with my cat. My car is a mess. The mail is piled up. I don&#8217;t always recycle. I&#8217;ve deleted my entire website by accident. I&#8217;ve filed tax returns late.</p>
<p>And I feel so much better from writing this down. And posting it. And that you&#8217;re reading this right now.</p>
<p><strong>Because the secret is &#8230; some of you will be offended or lose faith in me. </strong></p>
<p>And you will leave. As you should, because we were never meant to be.</p>
<p><strong>But some of you will stay. </strong></p>
<p>And here&#8217;s the awesome, amazing, delicious thing … with you I get to be myself. And not only is that okay with you … that&#8217;s why you like me, for the whole of me, including those parts of myself that I was afraid to share.</p>
<p><strong>So &#8230; what are you afraid to share with us? </strong></p>
<p>What are you thinking and not saying? What are you hiding that is leaching energy and life away from you? Who can&#8217;t you tell? What are you not speaking?</p>


<p>Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/awesome' rel='bookmark' title='Permanent Link: The Many Ways in Which I&#8217;m Awesome'>The Many Ways in Which I&#8217;m Awesome</a></li>
<li><a href='http://elizabethpottsweinstein.com/things' rel='bookmark' title='Permanent Link: Things That Don’t Suck'>Things That Don’t Suck</a></li>
<li><a href='http://elizabethpottsweinstein.com/goals-suck' rel='bookmark' title='Permanent Link: Goals Suck!'>Goals Suck!</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://elizabethpottsweinstein.com/i-suck/feed</wfw:commentRss>
		<slash:comments>108</slash:comments>
		</item>
		<item>
		<title>The Real Secret to Get 12K Followers on Twitter</title>
		<link>http://elizabethpottsweinstein.com/12k</link>
		<comments>http://elizabethpottsweinstein.com/12k#comments</comments>
		<pubDate>Wed, 20 Jan 2010 04:17:51 +0000</pubDate>
		<dc:creator>Elizabeth Potts Weinstein</dc:creator>
				<category><![CDATA[Marketing and Making Money]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://elizabethpottsweinstein.com/?p=1038</guid>
		<description><![CDATA[How you are with your friends, people you love and care about? When you meet them for coffee or drinks, do you stand on the chair and throw your business cards at them, screaming about your latest big launch? Do you walk around the restaurant forcing people to stand around you and be part of [...]


Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/twitter-lists' rel='bookmark' title='Permanent Link: 3 Ways to Use Twitter Lists to Stalk Your Tribe'>3 Ways to Use Twitter Lists to Stalk Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/the-secret-of-my-success' rel='bookmark' title='Permanent Link: The secret of my success &#8230; delegate, learn, know, delete'>The secret of my success &#8230; delegate, learn, know, delete</a></li>
<li><a href='http://elizabethpottsweinstein.com/love-twitter' rel='bookmark' title='Permanent Link: An Open Love Letter to Twitter'>An Open Love Letter to Twitter</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><strong>How you are with your friends, people you love and care about?</strong></p>
<p><em>When you meet them for coffee or drinks, do you stand on the chair and throw your business cards at them, screaming about your latest big launch?</em></p>
<p><em>Do you walk around the restaurant forcing people to stand around you and be part of your herd, since you promised to be part of their herd first?</em></p>
<p><em>Do you pay someone $99 dollars to find a bunch of random bodies to sit at your table?</em></p>
<p><strong>Of course you don&#8217;t.</strong></p>
<p>That&#8217;s not how we develop relationships with people we care about.</p>
<p><strong>When we are around people in our real-life in-person communities, we act real. </strong></p>
<ul>
<li>We share our stories.</li>
<li>We listen to each other&#8217;s stories.</li>
<li>We ask questions and listen to the answers.</li>
<li>We respond to each other&#8217;s questions.</li>
<li>We share something we just discovered and are excited about.</li>
<li>We share resources that we honestly believe will help the other person.</li>
<li>We introduce people to each other who we think would get along.</li>
<li>We fix people up who we think would <em>really</em> get along. <img src='http://elizabethpottsweinstein.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </li>
<li>We check in with each other if it&#8217;s been a while since we&#8217;ve talked.</li>
<li>We share stuff that is funny or bizarre or gross or stupid.</li>
<li>We go on adventures together.</li>
<li>We give gifts.</li>
<li>We tell inside jokes.</li>
<li>We debate issues that are important to us.</li>
<li>We help each other with our challenges.</li>
<li>We ask for help when things get hard.</li>
<li>We find out what&#8217;s wrong if we sense there&#8217;s a problem.</li>
<li>We celebrate each other&#8217;s successes.</li>
<li>We morn together when things go bad.</li>
<li>We apologize when we screw up.</li>
<li>We call each other on our bullshit.</li>
</ul>
<p><strong>Bottom line &#8211;&gt; We act like human beings who care about other human beings.</strong></p>
<p>If you want twitter to work for you, if you want to develop real relationships with your followers, if you want any of this to actually mean something &#8230;  that&#8217;s all you have to do &#8212; treat people on twitter like you would treat friends in your regular life.</p>
<p><strong>Act like you care about people you know on twitter.</strong></p>
<p><strong><em>Better yet, <span style="text-decoration: underline;">actually</span></em><em> care about people you know on twitter. </em></strong></p>
<p>You don&#8217;t need a guru or expert or A-list blogger or even me to tell you how to be a human being.</p>
<p><strong>All you have to do is take massive action that&#8217;s naturally inspired from that caring place.</strong></p>
<p><strong>And the real relationships will follow.</strong></p>
<p><em>#thatisall</em></p>
<p>P.S. I&#8217;ve seen stats showing that 10K followers can pull the same number of click-throughs on a tweeted link as 1 million followers. You don&#8217;t need big numbers of followers. You need engaged followers. People you have real relationships with. People you care about, who care about you in return. If you want a bullshit ego inflation mechanism go ahead &amp; build up a big follower count. If you want to have an amazing life &amp; amazing relationships &amp; an amazing business, you have to care.</p>
<p><em>#nowthatreallyisall</em></p>
<p>How has your experience been on twitter?</p>
<p>What has worked for you? What has not worked? Where did you find your greatest success?</p>
<p><strong>Please, join the conversation below, I&#8217;d love to hear from you!</strong></p>


<p>Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/twitter-lists' rel='bookmark' title='Permanent Link: 3 Ways to Use Twitter Lists to Stalk Your Tribe'>3 Ways to Use Twitter Lists to Stalk Your Tribe</a></li>
<li><a href='http://elizabethpottsweinstein.com/the-secret-of-my-success' rel='bookmark' title='Permanent Link: The secret of my success &#8230; delegate, learn, know, delete'>The secret of my success &#8230; delegate, learn, know, delete</a></li>
<li><a href='http://elizabethpottsweinstein.com/love-twitter' rel='bookmark' title='Permanent Link: An Open Love Letter to Twitter'>An Open Love Letter to Twitter</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://elizabethpottsweinstein.com/12k/feed</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Skype, Starbucks &amp; Skin Grafts: 11 Strategies to Find Friends in Fantasyland</title>
		<link>http://elizabethpottsweinstein.com/friends</link>
		<comments>http://elizabethpottsweinstein.com/friends#comments</comments>
		<pubDate>Sat, 12 Dec 2009 20:02:00 +0000</pubDate>
		<dc:creator>Elizabeth Potts Weinstein</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[Living Your Truth]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[tweetup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://elizabethpottsweinstein.com/?p=952</guid>
		<description><![CDATA[I always wanted Friends. Every Thursday night in my Junior year of college, a group of us girls would run back from night class to gather in Mindy&#8217;s dorm room, drink illicit margaritas, and revel in the details of a romanticized version of New York City life. The scenario portrayed on the 1990s TV show [...]


Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/fake' rel='bookmark' title='Permanent Link: My Fake Friends'>My Fake Friends</a></li>
<li><a href='http://elizabethpottsweinstein.com/live-2' rel='bookmark' title='Permanent Link: EPW Live Ep2: Launch Strategies &#038; Lessons Learned'>EPW Live Ep2: Launch Strategies &#038; Lessons Learned</a></li>
<li><a href='http://elizabethpottsweinstein.com/shine2' rel='bookmark' title='Permanent Link: Speaking, Bullsh*t, and Billionaires: Post-#Shine Wrap Up pt 2'>Speaking, Bullsh*t, and Billionaires: Post-#Shine Wrap Up pt 2</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><strong><em>I always wanted Friends.</em></strong></p>
<p>Every Thursday night in my Junior year of college, a group of us girls would run back from night class to gather in Mindy&#8217;s dorm room, drink illicit margaritas, and revel in the details of a romanticized version of New York City life.</p>
<p>The scenario portrayed on the 1990s TV show &#8220;Friends&#8221; seemed perfect.</p>
<p>A group of singletons living in the big city. Alone, but together. Always someone to share the events of the day, have a drink with, or support you when your non-secret lifelong crush didn&#8217;t love you back or when you were giving birth to your brother&#8217;s triplets conceived by artificially insemination.</p>
<p><strong>But that never really happened when I got out into the real world.</strong></p>
<p>Yes, obviously I had people I hung out with in law school, work friends from the law firm, and acquaintances here and there from my daughter&#8217;s playgroup or the local business networking event.</p>
<p><strong>But I never really found my people.</strong></p>
<p>People where I didn&#8217;t have to play a part. Where I was not restricted to doing just what I &#8220;should&#8221; do. Where I didn&#8217;t have to hold back a part of my insanity so I fit into the norm of the group. Where I could share not just the positive stuff, but also all of the crap of my life.</p>
<p>So, I figured that the magical support structure I had envisioned was just that. Fiction. A fantasy.</p>
<p><strong>Fast foreward to one week ago from today.</strong></p>
<p>I was home alone, chatting on Twitter &amp; Skype, working on some tasks for The Live Your Truth Project 2 and planning a weekend of untold productivity &amp; video creation.</p>
<p><em>Then the phone rang.</em></p>
<p>It was my ex-husband. Our 4 year old daughter had suffered second degree burns on her leg from scalding hot water at a KFC and was being transported via ambulance to the Regional Burn Unit at Santa Clara Valley Medical Center.</p>
<p>So before I ran off in a frenzy to meet them at the ER, I invoked my support structure.</p>
<p>No, I didn&#8217;t run over to a neighbor or call a family member.</p>
<p><strong>I updated my Twitter account.</strong></p>
<blockquote><p>&#8220;going to the ER: ex called to say that my daughter has 2nd degree burns from hot water spilling on her. will update.&#8221; 12/4/09 7:55 PM</p></blockquote>
<p>Over the last 7 days I live tweeted my entire experience as the mother of 4 year old who has 2nd degree burns over 10% of her body.</p>
<p>Almost fainting as they cleaned her wound. Her refusal of pain medication, flabbergasting the hospital staff. My sleeping on the worst bed that had ever been invented. Her grilling the surgical resident on the risks of waking up during the procedure. Our nightmare of her needing surgery to attach fake skin to her wound, and relief when we found out three days later that the surgery worked. And our joy a few hours ago when she took her first post-burn steps down the hospital hallways.</p>
<p><strong>The amazing thing is that I didn&#8217;t have to do this alone.</strong></p>
<p>As soon as I sent that first tweet, dozens, hundreds of @ replies, DMs, and text messages immediately came in offering prayers, energy work, and positive thoughts … and asking how they could help.</p>
<p>And these were not empty offers.</p>
<p>I had <strong>Allison Nazarian</strong> (@<a href="http://twitter.com/allisonnazarian" target="_blank">allisonnazarian</a>) on permanent text message alert, available for constant updates &amp; to vent every untwitterable compliant, doubt, internal struggle, and self-punishing thought.</p>
<p><strong>Sarah Robinson</strong> (@<a href="http://twitter.com/sarahrobinson" target="_blank">sarahrobinson</a>) recruited a San Jose local <strong>Karmen Reed</strong> (@<a href="http://twitter.com/kickofftopic" target="_blank">kickofftopic</a>) to deliver my much missed Starbucks mocha to the hospital. Total surprise. And, they got the order right.</p>
<p>Balloons delivered to the hospital from <strong>Scott Stratten</strong> (@<a href="http://twitter.com/unmarketing" target="_blank">unmarketing</a>) &amp; <strong>Alison Kramer </strong>(@<a href="http://twitter.com/nummiesbras" target="_blank">nummiesbras</a>), providing decoration, floating punching bags, and a discussion starter for my 4 year old to entertain her guests (aka hospital staff).</p>
<p><strong>Ori Bengal</strong> (@<a href="http://twitter.com/couchsurfingori" target="_blank">couchsurfingori</a>) texting with original offensive-to-normal-people jokes about burn units to distract me that first long night.</p>
<p><strong>And that&#8217;s just the beginning. </strong></p>
<p>Hundreds (by now, thousands) of well-wishes &amp; thoughts &amp; offers for help via Twitter @ reply and DM, Facebook comments &amp; wall posts, multi-day Skype conversations, emails, blog comments, text messages, flowers, gifts, offers to run errands or pull strings. From clients, friends, family, readers, followers. People I&#8217;ve known for decades and people with whom I have never directly communicated before this week.</p>
<p><strong>And almost all of these people I either met for the first time this year on Twitter or they were casual business colleagues who became real friends via social networking.</strong></p>
<p>Yes, I&#8217;ve got new clients using social media. Yes, I&#8217;ve got speaking gigs and joint venture opportunities from blog and Facebook posts. Yes, Twitter has been my ultimate business  mastermind.</p>
<p><strong>But it is the deep personal/business relationships I&#8217;ve developed using Twitter, Facebook and blogging that are profound.</strong></p>
<p>It&#8217;s been where I found my people.</p>
<p>It&#8217;s been where I brought my Friends fantasy into reality.</p>
<p>And it did not happen by accident. It did not happen overnight. It did not happen using some magical strategy taught by the leading social media gurus.</p>
<p><strong>It&#8217;s actually just simple common sense.</strong></p>
<p>But while we were all born with common sense, somehow it was socialized out of us along the way.</p>
<p><strong>So here are 11 reminders as you navigate the mysteries of the social media revolution to get you back into living your truth. So you can find <em>your</em></strong><strong> people. </strong></p>
<p><strong>1. Give a sh*t about people.  <span style="font-weight: normal;">If there was nothing else that you take away from this post, this is it: care. Really care about people. Who they are. What they want. Their dreams. Their problems. Their greatest fears. What makes them excited. What rocks their world. If you really, really give a sh*t about people, you will never go wrong. In social media. And in life.</span></strong></p>
<p><strong>2. Treat your &#8220;friends&#8221; as if they were your friends.</strong> When we crossed the line from having prospects &amp; leads to having friends &amp; followers, some marketers continued to market in their slimy way and others stopped marketing entirely. Obviously, neither extreme is effective.</p>
<p><em>Here&#8217;s the social media promotion test</em>: if your &#8220;in real life&#8221; friend had a problem that you knew you could solve, would you tell them about how you could help them, or keep silent? Of course you would tell them.</p>
<p>If that&#8217;s the energy your self-promotion comes from, then tweet/post/email it. You&#8217;re not shamefully (or shamelessly) promoting yourself. You&#8217;re making sure your friends are aware that you can help solve their problems. You do us a disservice by hiding your brilliance. Let us know how you help.</p>
<p><strong>3. Let them know you&#8217;re listening. </strong>The difference between 10,000 followers and 4 million followers is irrelevant. Seriously. It&#8217;s all about the relationship you have with your followers. Or friends. Or subscribers.</p>
<p>Ask questions. Answer @ replies. Reply to blog comments. Join the Facebook comment stream on your recent status post. Reply to emails. <a href="http://elizabethpottsweinstein.com/tell-me-more" target="_blank">Let people call you</a>. People want to feel like they are being heard, that their opinions, their stories, their passions really matter. But make sure that you&#8217;re not just listening in silence … to develop a relationship, they must <em>know</em> you are listening.</p>
<p><strong>4. Join the conversation</strong>. So what if you don&#8217;t already have a bunch of followers/readers/friends? (don&#8217;t forget, *all* of us started with 0 followers on twitter.) What you do is join other people&#8217;s conversations. What are they tweeting about? Where is the debate going on in blog post comments? Who posted an interesting link on Facebook?</p>
<p>And these conversations don&#8217;t all need to be about business. Actually, most of them won&#8217;t be. They&#8217;ll be about regular life, the stuff you would talk about if you were meeting for coffee or having drinks in vegas. About travel. Kids. Dogs. News. Coffee. The latest preparation strategy for bacon. Creative uses for duct tape. Methods for killing ants using all organic ingredients. Share your resources, stories, opinions, laughs. Join the party.</p>
<p><strong>5. Speak the things that everyone thinks but no one says.</strong> Everyone is walking around with a thousand things they are thinking but not saying (tweeting, blogging) out loud. And I know this because, for some reason, people tell me about their unspeakable things. And while I would never reveal any one&#8217;s unspeakables, when I see a trend, a common internal conversation, one of the reasons I&#8217;m on this earth is to bring that conversation into the open.</p>
<p>Not only is entering into the conversation in people&#8217;s heads a brilliant method for writing great copy, it&#8217;s also a way to skyrocket to leadership of a conversation &#8212; simply be the first to say what everyone thinks. People will be grateful &amp; empowered to speak their own truth. You will be a nexus for a movement, an influencer of the big idea.</p>
<p><strong>6. Be vulnerable</strong>. There&#8217;s a lot of talk about being authentic and transparent. And yes, I try to be both of those things. But so many people resist authenticity as a cliche &amp; transparency as sharing too much information, I want to give you another way to think about sharing enough to bond you to your community.</p>
<p>Share the <em>whole</em> story about something. The bad side of what didn&#8217;t work out. The truth of the project that failed. How your business is great but your personal life has gone to heck. What&#8217;s not working in your business.  And of course, share how you are turning it around, the lessons you have learned, what you are changing for next time.</p>
<p>My videos sharing how my business <a href="http://elizabethpottsweinstein.com/confessions-of-unprofitability" target="_blank">did not make a profit</a> &amp; how I was getting <a href="http://elizabethpottsweinstein.com/divorce-is-weird" target="_blank">divorced</a>, and my blog posts on <a href="http://elizabethpottsweinstein.com/signposts" target="_blank">being a crazy person</a> and the <a href="http://elizabethpottsweinstein.com/all-in" target="_blank">bad side of transparency</a>, were the most commented on &amp; read of anything I have shared. Everyone has stuff that does not work out. There is always a &#8220;whole story&#8221; … sharing yours builds trust &amp; endears you to your audience.</p>
<p><strong>7. Tell a story. </strong>Every communication you have should tell a story. Every blog post, podcast, video … and even every tweet. The collective work of all of your content should share the story of you, and your business.</p>
<p><em>Yes, you can tell a story in 140 characters.</em></p>
<p>Not the whole story, of course (and besides, telling only part of the story creates a great cliffhanger). But you can share how the smell of these cookies baking remind you of your great-grandmother. The fact that you are not just buying shoes, you are buying your 45th pair of shoes. How you are not just hiking, you are climbing your 27th peak and can&#8217;t wait to read the peak log to find out who has gone before you.</p>
<p>Everyone loves a story. We as humans have been bonding over stories since we first sat around the original campfires. That&#8217;s how we bond with our children, and what we love to hear from our grandparents. Share your stories, and we will listen.</p>
<p><strong>8. Don&#8217;t believe your own bullsh*t. </strong>When I go on someone&#8217;s bio or twitter profile and it says &#8220;social media expert&#8221; or &#8220;social networking guru&#8221; I involuntarily cringe. Why? Well, either they are trying to B.S. that they are an expert (when they are not), or they have some expertise but have lost touch &amp; become lame know-it-all&#8217;s, unable to learn or listen.</p>
<p>Stay humble. No one knows everything. We are all still learning. And besides, everything keeps changing.</p>
<p>Find people who know something you don&#8217;t. Share when you screw up. Acknowledge when people with less experience or notoriety get it right (sometimes newbies have perspective we don&#8217;t, anyway). Be open. Pay attention.</p>
<p><strong>9. Have fun. </strong>This is real life. And real life is pretty freaking ridiculous. Real people are ridiculous. Every kind of human, opinion, race, religion, political party, business model, theory, lame marketing campaign, and insanity is rampant through the social media universe.</p>
<p>So instead of spending time being offended or getting into a hot debate, have fun. Laugh it off. Share your own ridiculousness. Tell us how you are an idiot. Get over yourself &amp; get real.</p>
<p><strong>10. Be patient. </strong>The above &#8220;going to the ER&#8221; tweet was about my 19,000th tweet. Assuming around 100 characters a tweet, that&#8217;s over 300,000 words. Enough raw content to fill at least 6 or 7 books.</p>
<p>You will not get profound results from being on twitter for 5 minutes a day. You will not develop relationships from a few weeks of implementing a social media plan. Building relationships takes time, energy, and effort. Adjust your expectations. Make the investment.</p>
<p><strong>11. Take it to the next level. </strong>Chat on skype. Talk on the actual telephone. Text message. Email. Have coffee, drinks, lunch. Connect at seminars. Tweetup.</p>
<p>Social media is a low transaction cost, highly scalable method to start a conversation and create a bridge between your other connection points.</p>
<p>But only by connecting <em>in real life</em> (IRL) can you feel the energy of the other person, who they are being, their presence. That next level is where life long friendships and business partnerships are made. Connecting IRL is what has changed my life (<em>&#8230; and that&#8217;s a story for another blog post</em>).</p>
<p><em>So has social media worked for you? Are you getting any results from Twitter? Are you still looking for your people? Please, share your story / questions / comments / feedback below!</em></p>


<p>Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/fake' rel='bookmark' title='Permanent Link: My Fake Friends'>My Fake Friends</a></li>
<li><a href='http://elizabethpottsweinstein.com/live-2' rel='bookmark' title='Permanent Link: EPW Live Ep2: Launch Strategies &#038; Lessons Learned'>EPW Live Ep2: Launch Strategies &#038; Lessons Learned</a></li>
<li><a href='http://elizabethpottsweinstein.com/shine2' rel='bookmark' title='Permanent Link: Speaking, Bullsh*t, and Billionaires: Post-#Shine Wrap Up pt 2'>Speaking, Bullsh*t, and Billionaires: Post-#Shine Wrap Up pt 2</a></li>
</ol></p>]]></content:encoded>
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		<title>Speaking, Bullsh*t, and Billionaires: Post-#Shine Wrap Up pt 2</title>
		<link>http://elizabethpottsweinstein.com/shine2</link>
		<comments>http://elizabethpottsweinstein.com/shine2#comments</comments>
		<pubDate>Wed, 11 Nov 2009 07:58:44 +0000</pubDate>
		<dc:creator>Elizabeth Potts Weinstein</dc:creator>
				<category><![CDATA[Events and Adventures]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[shine]]></category>
		<category><![CDATA[social media]]></category>
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		<guid isPermaLink="false">http://elizabethpottsweinstein.com/?p=868</guid>
		<description><![CDATA[(this is part 2 of the Post-#Shine Wrap Up &#8230; check out part 1: Do It With Your Eyes Open &#38; Be Awesome) More of what I learned after 5 days in Las Vegas: I might be a real speaker. I have a complex. (Okay, I have a few complexes, but let&#8217;s just deal with [...]


Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/shine1' rel='bookmark' title='Permanent Link: Do It With Your Eyes Open &#038; Be Awesome: Post-#Shine Wrap Up, pt 1'>Do It With Your Eyes Open &#038; Be Awesome: Post-#Shine Wrap Up, pt 1</a></li>
<li><a href='http://elizabethpottsweinstein.com/shine3' rel='bookmark' title='Permanent Link: Magic, Energy &#038; Ecstasy Outside the Seminar Room: Post-#Shine Wrap Up pt 3'>Magic, Energy &#038; Ecstasy Outside the Seminar Room: Post-#Shine Wrap Up pt 3</a></li>
<li><a href='http://elizabethpottsweinstein.com/riots' rel='bookmark' title='Permanent Link: Riots, Bullsh*t, and Calling It What It Is'>Riots, Bullsh*t, and Calling It What It Is</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>(this is part 2 of the Post-#Shine Wrap Up &#8230; check out part 1: <a href="http://elizabethpottsweinstein.com/shine1" target="_blank">Do It With Your Eyes Open &amp; Be Awesome</a>)</p>
<p>More of what I learned after 5 days in Las Vegas:</p>
<h2>I might be a real speaker.</h2>
<p>I have a complex. (<em>Okay, I have a few complexes, but let&#8217;s just deal with one at a time.</em>)</p>
<p><strong>I don&#8217;t think I&#8217;m a real speaker. </strong></p>
<p>Yes, I regularly speak at live events. And I tell stories, make people laugh, teach them amazing content, and hopefully inspire them to take action on what they have learned.</p>
<p>But I&#8217;ve never been <em>paid</em> to speak.</p>
<p>You know, the person who gets paid $3K or $20K or whatever the heck people get paid to keynote an event. I&#8217;ve just done the free speaking, where you are supposed to be happy to be there so you can share your information &amp; maybe add people to your list or sell stuff from the back of the room.</p>
<p>I have friends who are real speakers. They get paid actual checks (<em>D</em><em>o people still get actual checks? Either way, they get paid actual money.</em>).</p>
<p>And I thought you magically get tapped to be part of the club once you become really good. Or maybe after you are President of the United States or save kittens from dying in Antarctica.</p>
<p><strong>But as I was sitting in the audience listening to the keynote on Thursday, I realized that dude, I&#8217;m better than this chick. </strong></p>
<p>I mean, yes, she started a company that she sold for millions and has a compelling story about her journey with cancer. But this woman&#8217;s success was based upon a lie, a bit of luck, and selling her business before the market changed. Her presentation was devoid of reproducible content, lessons that people in the audience could apply to their own business today.</p>
<p>And just like back in 2003 when I was inspired to start my financial business after I realized that I&#8217;m smarter than Suze Orman (there&#8217;s another blog post waiting to happen), I realized after watching this woman that I am a pretty good speaker already.</p>
<p><strong>The only reason I&#8217;m not getting paid to speak is because I don&#8217;t think I should get paid to speak. Because I believe I&#8217;m not real. </strong></p>
<p>Wow, as I wrote that last sentence I started to cry. Frak me. Well, at least now I know one thing I&#8217;m working on in 2010.</p>
<h2>If it worked yesterday does not mean it will work tomorrow.</h2>
<p>There is a business theory that reproducing what was successful in the past is a way to be successful in the future.</p>
<p>Now that&#8217;s not a completely insane idea, and in a slower moving world, it probably (<em>maybe?</em>) worked.</p>
<p>So today we go to events and listen to people who were successful yesterday, and they tell us the secret strategies &amp; tactics of making their millions (or ahem, billions).</p>
<p><strong>And tell us that if we do not follow their advice, then we are fools. </strong></p>
<p><strong><em>Bullsh*t. </em></strong></p>
<p>If the only way to success was modeling tactics that worked in the past, we&#8217;d still be riding horses, taking ships to europe, sending checks via airmail, and turning on the news to find out what happened yesterday.</p>
<p>Cold calling would still work. Brand advertising would still work. People would still click on banner ads.</p>
<p><strong>Technology &amp; tactics change. And today, they change at exponential speed.</strong></p>
<p>Even more so, the strategies that worked yesterday don&#8217;t necessarily work today, because technology has changed the sophistication of the customer.</p>
<p>People no longer respond to the push. They respond to building a relationship. Especially in a service based, personality based business.</p>
<p><strong>Sorry to break it to you, billionaire, but twitter and facebook are not a waste of time. </strong></p>
<p><strong><em>Building relationships is never a waste of time.</em></strong> And twitter/facebook/blogs/social media are powerful tools to build those relationships.</p>
<p>Can you waste time on social media? Obviously, just like you can waste money on branding and printing fancy business cards.</p>
<p>Do we have something to learn from what worked yesterday? Yes, because some principles of business &amp; how humans work still apply today.</p>
<p><strong>Telling an audience of 450 entrepreneurs that twitter &amp; facebook are a waste of time is a gross oversimplification and a violation of trust. </strong></p>
<p>Psst &#8230; twitter &amp; facebook relationship building leads to 90%+ of my revenue. What a waste.</p>
<h2>Bullsh*t does not work on social media.</h2>
<p>Now we are getting into pet peeve territory.</p>
<p>If you follow me on twitter, you know that my style is hands on. No automation. No assistants tweeting for me.</p>
<p><em>Why not outsource? </em> Think of it this way: would you pay a virtual assistant to go to a networking event on your behalf?</p>
<p><strong>Would you pay the assistant to dress up in your clothes &amp; put on a wig and pretend to be you?</strong></p>
<p>No, of course not. That would be total bullsh*t. Fraudulent. Creepy. And would totally not work.</p>
<p><em>Then why would you have someone pretend to be you on twitter? </em></p>
<p>Now there is a way you can use staff to manage your social media, answer questions for you, or even have their own accounts to handle customers service. That&#8217;s a brilliant way to leverage your time &amp; provide even more relationship building opportunities with your community.</p>
<p><strong>Having others tweet as if they were you is just gross.</strong></p>
<p>So when Ali was on stage on Friday morning and this tweet allegedly from her came across my iPhone, I called bullsh*t.</p>
<p><img class="alignright" title="tweet while on stage at Shine" src="http://elizabethpottsweinstein.com/images/shine2.jpg" alt="" width="374" height="202" /></p>
<p>(in case you can&#8217;t read the graphic, the tweet from @alibrownla reads: &#8220;<em>@barbaracorcoran so excited to meet you today and have you speak to my audience at #Shine. We have so much to learn from you!</em>&#8221; and it is dated 9:25 AM Nov. 6th)</p>
<p>Ali was obviously not tweeting that as she was on stage. Either she had an automatic service tweet that out (somewhat lame) or her staff was pretending to be her (ick!).</p>
<p>So here I&#8217;m sending a message to Ali&#8217;s team (<em>that they probably will not listen to, since Ali&#8217;s mentor thinks twitter is a waste of time</em>):</p>
<p>Y<strong>ou. Are. Doing. It. Wrong.</strong></p>
<p>And that is why you are getting mediocre results from your social media efforts.</p>
<p>Leverage Ali&#8217;s time, yes. Use staff to answer customer service issues, yes.</p>
<p>But either Ali tweets out as herself, or she shouldn&#8217;t do twitter.</p>
<p><strong>And &#8230; the CEO of a personality-based business who wants to be big must engage her audience.  The most simple &amp; inexpensive way to engage is through twitter. </strong></p>
<p>#thatisall</p>
<p><em>(stay tuned for part 3 of the post-#shine wrap up, including: &#8220;The real magic happens outside of the seminar room.&#8221; &amp; &#8220;It is possible to be married for more than 10 years and still have sex every day.&#8221;)</em></p>


<p>Related posts:<ol><li><a href='http://elizabethpottsweinstein.com/shine1' rel='bookmark' title='Permanent Link: Do It With Your Eyes Open &#038; Be Awesome: Post-#Shine Wrap Up, pt 1'>Do It With Your Eyes Open &#038; Be Awesome: Post-#Shine Wrap Up, pt 1</a></li>
<li><a href='http://elizabethpottsweinstein.com/shine3' rel='bookmark' title='Permanent Link: Magic, Energy &#038; Ecstasy Outside the Seminar Room: Post-#Shine Wrap Up pt 3'>Magic, Energy &#038; Ecstasy Outside the Seminar Room: Post-#Shine Wrap Up pt 3</a></li>
<li><a href='http://elizabethpottsweinstein.com/riots' rel='bookmark' title='Permanent Link: Riots, Bullsh*t, and Calling It What It Is'>Riots, Bullsh*t, and Calling It What It Is</a></li>
</ol></p>]]></content:encoded>
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