Are you running your business to make the quick buck today, or building to create something amazing over the long term?

I was inspired to make this video (made in a hotel room in San Diego) by Jason Jennings’s book Think Big Act Small: How America’s Best Performing Companies Keep the Start-up Spirit Alive, and the free chapter of Gary Vaynerchuk (@GaryVee)’s new book CRUSH IT! Why NOW Is the Time to Cash In On Your Passion.

Here’s the thing … even though my decision does happen in business every day (especially for those who become *great*), it’s definitely not being talked about enough in our industry. And for a long time I was afraid to say this out loud … but after reading Jason’s book and Gary’s chapter, I’m convinced it was right for me and it may be right for some of you.

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