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The Live Your Truth Project Behind the Launch pt 2: What’s Different

By on August 13, 2009 in Marketing and Making Money

Yesterday I shared with you the 5 inspirations behind The Live Your Truth Project.

So what did I do differently in The Live Your Truth Project? In this video I explain the five main changes I made to this program (versus typical internet/info marketing projects): who, content, cost, delivery, and upsells.

Related posts:

  1. The Live Your Truth Project: Behind the Launch pt 1 – Inspiration
  2. EPW Live Ep2: Launch Strategies & Lessons Learned
  3. How to Launch When You’re Not Really Here
  4. The “Tell Me More” Project: How to Make Human Connections in a Digital World
  5. Creating Space for Ecstasy Project #1: Hacking Sleep, week 1

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  • http://elizabethpottsweinstein.com elizabethpw

    Those bugs really did freak me out.

  • JulieWatsonSmith

    Another great video, Elizabeth. With my tele-summit, I choose people that would resonate with my audience and my message – not with who has the biggest list. I also agree about the free and upsells. I prefer keeping my “upsells” at cost. It's about giving and engaging, not making a quick profit. I'm doing the Back to School Success Summit live. I didn't think about the pre-recording. Genius!

    Julie

    P.S. Can't wait for our conversation on Sept 3!

  • http://elizabethpottsweinstein.com elizabethpw

    I'm excited to be on your telesummit in September! :)

  • http://twitter.com/orangemathtutor Jane Vedell

    Love the fact that the interviews aren't live calls/interviews. For some reason I only listen to the audios of live calls anyway. Guess I like to listen at my convenience instead of a pre-determined time. So, it makes sense that the recordings are made at the convenience of yourself and the interviewee. Yay.

  • http://elizabethpottsweinstein.com elizabethpw

    Exactly, why not give people what they want, when I want it too?!

  • http://twitter.com/orangemathtutor Jane Vedell

    Love the fact that the interviews aren't live calls/interviews. For some reason I only listen to the audios of live calls anyway. Guess I like to listen at my convenience instead of a pre-determined time. So, it makes sense that the recordings are made at the convenience of yourself and the interviewee. Yay.

  • http://elizabethpottsweinstein.com ElizabethPW

    Exactly, why not give people what they want, when I want it too?!