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EPW Live Ep2: Launch Strategies & Lessons Learned

By on April 8, 2010 in EPW Live

Welcome to Episode 2 of EPW Live, where I’m sharing strategies for launching products and promotional campaigns.

Segments include:

  • reasons behind moving the show to 30 minutes (instead of 60 minutes)
  • using scarcity to motivate buyers to your call to action
  • how you must market differently to warm versus cold leads
  • the story arc of the launch
  • marketing using affiliates
    • the strategy of pricing by analyzing your target market
  • premium pricing

and I answered some questions & we discussed some other launch strategies.

What other questions do you have about launching products/programs and marketing campaigns?

Ask your questions below in the comments & I’ll address them on a future show!

Related posts:

  1. 5 Lessons Learned From Writing My Book
  2. The Live Your Truth Project Behind the Launch pt 2: What’s Different
  3. The Live Your Truth Project: Behind the Launch pt 1 – Inspiration
  4. How to Launch When You’re Not Really Here
  5. Skype, Starbucks & Skin Grafts: 11 Strategies to Find Friends in Fantasyland

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  • http://www.kenmoorhead.com Ken Moorhead

    (haven't been able to watch the recording yet)

    How stressful was today's launch for you, Elizabeth?

  • http://elizabethpottsweinstein.com ElizabethPW

    it was the least stressful launch ever. you were right. and, I suspect, having a less stressful launch was always possible. #thingsithastakenme35yearstolearn