Comments on: Info Products Fail

By: Mike Korner

Mike Korner — Wed, 13 Jan 2010 01:43:51 +0000

You can lead a horse to water but you can make it drink

If I buy but don'use an information product, I blame me not the seller. If I buy broccoli and don't eat it, I blame me and not the grocery store.

p.s. RE: Information products, sometimes I just open the box so the brilliance can get to me thru osmosis

By: janice5minutesformom

janice5minutesformom — Mon, 14 Dec 2009 04:02:35 +0000

I too have trouble opening the box! I am so busy and so even though I have the best of intentions when I purchase, the busyness of life and the lack of accountability allow procrastination to take over!

Great thoughts here! Love the car video — haven't made videos in my car yet. I think I should start doing that!

By: Alycia Edgar

Alycia Edgar — Tue, 03 Nov 2009 07:16:51 +0000

Hmm yes well my credit card certainly knows about information products, But have I implemented them? Yes and No. I'm a little slow with the implementation but my problem is that I have already bought another one before the previous one is implemented. Yes I know I have an illness that I really am trying to cure! But I agree. If there was coaching (whether group or individual) attached to information products then we would not necessarily fail to implement as we are being held accountable. And honestly who likes to fail in front of others? Also, more than likely it is taking us twice as long to implement a system by ourselves (it could be up to 100 times!) than it would if we were coached through the process. Weighing it up then, pay extra money for coaching versus your own (revenue earning) time. I think I know what I would choose.

By: melaniebensonstrick

melaniebensonstrick — Mon, 02 Nov 2009 22:15:32 +0000

Hi Elizabeth,

I love this topic...mostly cause I agree...to a point. I think that the idea you can ship someone a box of stuff and have them successfully implement your system and become your biggest raving fan is ludicrus.

But here is what I have seen work:
- There are a small percentage of people who learn best from reading & listening to audios. I have sold many audio-based learning programs to people who will never hire me as a coach but simply wanted to learn that specific system.

- With a proper "implementation guide" or quick start process, people who have don't have the budget for high ticket or on-going coaching will benefit. For instance, I created my ULTIMATE Success Generator (my coaching in a box) because it literally walks people step by step through the same steps I coach my clients in. We got better results for people when I offered a quick start guide to help them focus and create an implementation strategy.

Here are some keys to making it work:
- Don't throw in too many bonuses. It just overwhelms people. Keep it simple.
- Don't over hype your marketing. It just creates an avalanche of unhappy clients and returns.
- Think of ways to help people WANT to consume your product. Checklists, sample schedule, quick start consults, etc.

Great post...thanks!

By: Stephanie Treasure

Stephanie Treasure — Mon, 02 Nov 2009 22:01:00 +0000

I should be commenting about your content here, but I'm actually commenting about your ability to do video with your daughter “awake” in the car. Is she usually in the car with you for your other 'car' videos too? I cannot do anything with my 6 year old around. Kudos to you!

By: Dave Doolin

Dave Doolin — Mon, 02 Nov 2009 20:41:55 +0000

Hrm. I actually watch, read and implement these things, but at my own speed. I have one that's web only that I'm working through, and a "shiny box" course that I haven't started yet. But I will.

What I've found out: The few that I've purchased have been worth every minute of _time_ I've put into them.

It's just unreasonable for me to think I can break open the box and become instantly successful, so I don't think that.

Even if someone boxes up their *exact* system that took them 10 years to master, there's no way I'm going to get the same results without at least a couple of years work.

Frankly, one the best systems I've found so far is Ben Saurez book "7 Steps to Freedom," which I picked up on Amazon on $1.35. It's not very popular because it requires *grueling* hard work, and accurate record keeping and reporting at each step.

But the value added by community cannot be overstated, and can't be gotten from a book!

By: tomlehner

tomlehner — Fri, 30 Oct 2009 10:48:56 +0000

OK, I have given up on info Products as well, I figured that most people do not even look at them. I know for myself – I put them in a shelf, promissing myself I watch it later, get carried away, or something comes in between and forget. So now I hardly ever watch it. As far as your teachings and lessons I watch them online and when I know you are broadcasting i turn on my computer and actually sit on front of it and the good thing is I can put up my headset and listen to waht you have to say and at the same time answer mails and/or work on my projects.

As far as your little angel goes on the backseat of your car – she just is too sweet. Just like her mommy.

Thanks and God Bless

By: Tweets that mention Info Products Fail | Elizabeth Potts Weinstein -- Topsy.com

Wed, 28 Oct 2009 06:52:26 +0000

[...] This post was mentioned on Twitter by Scott Stratten, Martina Srblin. Martina Srblin said: RIght to the point; brilliant! RT @ElizabethPW Info Products Fail | Elizabeth Potts Weinstein http://bit.ly/kyug2 [...]

By: sarahrobinson

sarahrobinson — Wed, 28 Oct 2009 00:18:50 +0000

Um – I am guilty of having info products that I've never opened. I can't say it is totally the sellers fault or even the product itself that makes it stay in the box. Sometimes I was just looking for an answer and by the time the product arrived, I didn't have the question anymore. Sometimes I just felt no connection to whatever it was I purchased. Sometimes the seller offered maybe a forum or a followup call, but I just didn't feel compelled. Maybe I'm lazy?

I can't WAIT to see how this model rolls out because I love learning from you!!

By: ElizabethPW

ElizabethPW — Wed, 28 Oct 2009 00:13:17 +0000

Sounds like an excellent solution Leesa! I agree, adding the mastermind support & the implementation component sounds like a great way to get the students moving. And, if you're getting testimonials, then you *know* they are getting results. Awesometastic!