Comments on: Info Products Fail

By: Mike Korner

Mike Korner — Wed, 13 Jan 2010 08:43:51 +0000

You can lead a horse to water but you can make it drink

If I buy but don't use an information product, I blame me not the seller. If I buy broccoli and don't eat it, I blame me and not the grocery store.

p.s. RE: Information products, sometimes I just open the box so the brilliance can get to me thru osmosis

By: Mike Korner

Mike Korner — Wed, 13 Jan 2010 01:43:51 +0000

You can lead a horse to water but you can make it drink

If I buy but don'use an information product, I blame me not the seller. If I buy broccoli and don't eat it, I blame me and not the grocery store.

p.s. RE: Information products, sometimes I just open the box so the brilliance can get to me thru osmosis

By: janice5minutesformom

janice5minutesformom — Mon, 14 Dec 2009 04:02:35 +0000

I too have trouble opening the box! I am so busy and so even though I have the best of intentions when I purchase, the busyness of life and the lack of accountability allow procrastination to take over!

Great thoughts here! Love the car video — haven't made videos in my car yet. I think I should start doing that!

By: Alycia Edgar

Alycia Edgar — Tue, 03 Nov 2009 07:16:51 +0000

Hmm yes well my credit card certainly knows about information products, But have I implemented them? Yes and No. I'm a little slow with the implementation but my problem is that I have already bought another one before the previous one is implemented. Yes I know I have an illness that I really am trying to cure! But I agree. If there was coaching (whether group or individual) attached to information products then we would not necessarily fail to implement as we are being held accountable. And honestly who likes to fail in front of others? Also, more than likely it is taking us twice as long to implement a system by ourselves (it could be up to 100 times!) than it would if we were coached through the process. Weighing it up then, pay extra money for coaching versus your own (revenue earning) time. I think I know what I would choose.

By: melaniebensonstrick

melaniebensonstrick — Mon, 02 Nov 2009 22:15:32 +0000

Hi Elizabeth,

I love this topic...mostly cause I agree...to a point. I think that the idea you can ship someone a box of stuff and have them successfully implement your system and become your biggest raving fan is ludicrus.

But here is what I have seen work:
- There are a small percentage of people who learn best from reading & listening to audios. I have sold many audio-based learning programs to people who will never hire me as a coach but simply wanted to learn that specific system.

- With a proper "implementation guide" or quick start process, people who have don't have the budget for high ticket or on-going coaching will benefit. For instance, I created my ULTIMATE Success Generator (my coaching in a box) because it literally walks people step by step through the same steps I coach my clients in. We got better results for people when I offered a quick start guide to help them focus and create an implementation strategy.

Here are some keys to making it work:
- Don't throw in too many bonuses. It just overwhelms people. Keep it simple.
- Don't over hype your marketing. It just creates an avalanche of unhappy clients and returns.
- Think of ways to help people WANT to consume your product. Checklists, sample schedule, quick start consults, etc.

Great post...thanks!