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How Did I Become a Video Expert?

I still can’t believe that I’m teaching people how to make videos.

I mean, I haven’t worked for a TV station. I haven’t taken courses in editing. I don’t have a degree in filmmaking or a camera costing thousands of dollars or years of experience in professional broadcasting.

I’m just a girl who makes videos.

But strangely, after creating dozens of videos (well, now more than 147), I got a reputation as someone who knows how to make videos that work.

As far as videos that don’t work … you’ve seen them.

Some of them are even super-professional, with animation and full makeup and external audio and snazzy editing.

But they’re flat. Passionless. Boring.

The videos I create have a different effect.

In my videos, I speak my truth.

Endear myself to my viewers. Create relationships. Bond with my tribe.

And for months (well, years) people asked me to teach them how to make videos like mine.

But I continued to object – I’m not a video expert! I can’t teach that! I’m just a girl who makes videos!

Until finally, in fall of 2009, I grudgingly created a home study video tutorial program (4 Weeks to Video), really just so my clients would stop nagging me about it.

And found that this was it.

Over the next few months, 4 Weeks to Video became my highest selling program to date.

With members reporting results.

People finally creating their first video. And actually posting it and getting positive feedback from their clients/prospects/followers/readers.

Even creating entire video blogs and video-based membership programs, from what they learned from me in the program.

Freaking awesometastic.

And, while I’m confident about what I teach, in a particular way I’m still flabbergasted.

Because for me, making videos (and teaching it) is easy. In the flow. Fun.

A natural expression of who I really am.

And it feels bizarre to charge money for that.

And then there’s the part of finding myself perceived as a video expert.

Weird.

What I’ve learned is that becoming an expert is not about degrees and certifications and decades of professional experience and being officially designated as such.

You don’t become an expert by declaring yourself one.

You become an expert by doing.

You become an expert by getting results.

And other people notice. Beg you to teach them or mentor them or share your wisdom.

And assuming you love it, assuming it’s a natural expression of who you are, that’s your money-making business.

(Or at least part of your business.)

So the lesson today is … listen to your tribe.

They will tell you what is the natural expression of who you really are. What they want to learn from you.

And then let them pay you money for teaching them your natural brilliance.

#thatisall

To learn how to make your own videos, check out my newest video program 3 Days to Video live virtual workshop or get the free Quickstart to just learn the basics!

If you want help finding what is the natural expression of who you really are, I’m available to help you via consulting with me (only until May 6th).

What is a natural extension of who you really are?

What have people begged you to teach them even though you are not an “expert?”

I’d love to hear your comments below!

Related posts:

  1. Make Your Videos More Awesomer: The Advanced Video Series Coming Soon
  2. The *Real* Reason Video is Hard.
  3. How to Make a Video When You Have a Zit
  4. The #1 Most Important Thing re Video
  5. Case Study: The 3 Days to Video Sales Mini-Site

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  • http://completeflake.com/ LaVonne Ellis

    That is such an exciting story, Elizabeth. I've been trying to figure out how to teach people how to create “audios” [there's no one word to describe it other than that: radio talk shows/podcasts/webinars/whatever], so you are a real inspiration. But maybe I'm putting the cart before the horse. I should be doing a podcast myself before I try to teach others. Hmm, food for thought, thanks!

  • http://www.caseymccann.com/blog Casey McCann

    Why, how timely! This is exactly what I've learned from you, and exactly what I'm talking about doing. However, I've never really thought about the connection to results and having my tribe beg me to show them what I'm doing. I tend to be pretty proactive about finding ways to create an income out of things I'm good at, but I like the way you've framed it here – it's a shift for me.

    The lesson for me is to put myself in a position where my tribe can see me a little differently (maybe by demonstrably being an actual musician instead of an administrator? Hmmm…), and be on the lookout for things I'm getting results with that I might not have even thought about sharing.

    Great post, Elizabeth! Thanks.

  • ahockley

    Yes. Listen to your tribe. That's how I made the jump into doing photography professionally, after folks kept asking me to show up with my camera or to take photos of them… figured I must be doing okay with it and it was time to get serious (and start making money at it).

    I had this conversation last week with someone who was venting to me that she was tired of folks always wanting to “pick her brain” about a certain subject. I told her that to me it sounded like it was time to start offering consulting/tutoring/assistance with that subject professionally.

  • http://mebuilding.wordpress.com/ Jason Eichacker

    That's awesome, my dear @ElizabethPW. While I have a hard time disagreeing with your logic–it's straightforward and concise, I like that–I would have to say being an “expert” is merely an extension of your audience's beliefs about you.

    In an academic setting, a doctorate is “the gold standard.” Out in the business world, it's about “getting results.”

    Point being, the title is conferred by those reading, listening or–in your case–watching.

  • meganmatthieson

    I love how you are a DEMONSTRATION of bravery in the face of 'not knowing' and then you generously share how your baby steps lead to big truths. Phew, if that wasn't a mouthful, it was a very large idea. :) Not very well written, but hopefully received in it's true meaning.

  • http://www.ravenlightstudio.com/ Liz Schneider

    Well, you're right about how you are becoming the video expert, I am an acolyte myself :-)

    The thing that people ask me most to teach them, or they say “I'll have what she's having” is the way I carry myself, how I feel in my own skin, how I feel sensual awareness of self as I move and dance, as I model self-acceptance (and I do NOT have a model-perfect body at all). The women I come across all wish that for themselves, my problem is, I don't know how to teach it, all I've done so far it BE it.

    I AM incorporating this “knowing” into my portrait photography work, creating an experience for my clients that brings them to their own “knowing” of their inner power, unwrapping their passion for themselves and life, really feeling their truth. Just don't have ideas on how to teach it other than through the photography (which is another thing I love doing)

  • http://www.scottwebb.tv/ Scott Webb

    An ounce of theory can't compare to an once of experience. or a mountain of theory can't even compare.

    This post is a perfect example of something new. We're experience the power of self-taught. Then once you're to a level, people start to notice and you're able to share your process with the many. Many more that then become taugh, but as you know: the true benefit came when those people started to DO. By doing, they in-turn become new experts.

    And as Jason Fried says in Rework: You never only make one thing.

  • http://elizabethpottsweinstein.com ElizabethPW

    thanks so much megan – one of my 4 words (of who I am) is courage, so it's particularly awesome that you see that in me. :)

  • http://elizabethpottsweinstein.com ElizabethPW

    feminine power is in our being, what we bring with us when we walk into a room. so a lot of how you teach others is just in your being & living it.

  • http://elizabethpottsweinstein.com ElizabethPW

    And the coolest thing ever is when those people start spreading what they are now living themselves, and then it becomes a virus, infecting everywhere. awesome. :)

  • http://elizabethpottsweinstein.com ElizabethPW

    Yes, perception is everything. There is no objective standard, it's the beliefs of the audience/tribe/prospect that matters.

  • http://elizabethpottsweinstein.com ElizabethPW

    Yes, it's so funny how it can take us so long to finally do this!

    I can't tell you how many times I've said to a client — “let people pay you money!!!!”

  • http://elizabethpottsweinstein.com ElizabethPW

    Having people see you as a musician is something to explore … and not in conflict w/ being the CEO.

  • http://elizabethpottsweinstein.com ElizabethPW

    I think it's a great idea to use yourself as the first case study … could be a podcast, a series of audios, a blog talk radio show … just don't use it as an excuse to not take action on your main money maker. :)

  • http://completeflake.com/ LaVonne Ellis

    Good point, thanks!

  • http://sallyg.me Sally G.

    I always feel time in your blog posts is truly time well spent. And while I've only created two videos to date … I was very proud of them and couldn't have done it without your tutorials. Funny how we can be taken by surprise at what people look to us for with regards to value.

    Having said that — I have no idea how to charge for what I feel people enjoy and value most from me. I like people, I 'see' them, I always assume the best and help draw out their inner wonder and magnificence by being a safe place to explore and trust. I reframe thinking and provide more empowering context. And I also enjoy making people laugh. Somewhere in there, a business likely lies.

    Thank you Elizabeth!

  • wendymaynard

    I love that I've known you online for a while because I got to see your journey unfold (I remember some of the old Wealth Spa videos). And this is such a natural fit for you. You do them well and it is such a gift that you can teach to other entrepreneurs.

  • http://twitter.com/Freemotioncoach Stephanie Cook

    People beg me to teach them how to be so strong in a commitment to themselves that they won't skip it – no matter what happens in the rest of their lives (for me right now that's exercise, yoga, dancing and meditation). And they want me to take them surfing in New Hampshire. On the ocean, not the internet. But they don't usually beg for that.
    http://www.freemotioncoach.com

  • http://www.ravenlightstudio.com/ Liz Schneider

    You've got it exactly. And as this is part of my life purpose AND it comes naturally to me (now, though it didn't used to) it would be great for this “living my truth/walking my talk” to be monetizable and financially supporting me.

  • http://elizabethpottsweinstein.com ElizabethPW

    Figuring out how to charge for what we do is really, one of the hardest things. Especially if it's a natural expression of who we are … it's so hard for us to value that ourselves.

    Have you asked people how they value it?

  • http://elizabethpottsweinstein.com ElizabethPW

    Thanks Wendy, it's cool to talk to people who have seen me both “before” and “after” :)

  • http://elizabethpottsweinstein.com ElizabethPW

    random thought – combination of teaching them to be strong in a commitment with the surfing? :)

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