Share Since you’re here, you’ve probably noticed that this site looks completely different than it did just a few days ago. Yes, it’s a total redesign – but not just to freshen things up and look nice. I made calculated changes to both the look & feel and the working of the site to create [...]
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Behind 18Days: Why’s of the Long Form Sales Letter, Pricing, 18 Days & Promo
Share Program launches have this mystery to them – why do people craft their pages the way they do, who does calls versus classes versus scholarships versus give aways, pricing and levels and deadlines … all a mysterious combination that may or may not work because we don’t know what actually happens underneath the hype [...]
Hi. My name is Elizabeth. And I have a plan.
Share But … I’m afraid to tell you my plan. You see, my nature in plan-making-and-executing mode is to keep it secret. Keep it safe. That’s what the caveperson inside of me desperately wants to do. Protect the plan. Prevent sabotage of the plan. Focus on the plan. Implement the plan. And while all of [...]
The Real Reason I’m Having a 30% Off Sale. Oh, and the token April Fools website story.
Share You know the “internet sale” drill. First I tell you the Amazing (somewhat-lame-excuse) Story. How today I’m so crazy and embarrassed and sentimental that seven years ago I launched my first website at pottsweinstein.com, for Potts Weinstein Financial Consulting (personal financial & estate planning). How ha! ha! ha! I launched a business on April [...]
Behind Annual Subscriptions, True Fans, and Going All In
Share So if you’ve been around here for the last few months, you may have heard me talk about the 2011 Annual Subscriptions (only available until Dec 31, 2010) – where people can get 1/2 off of everything I offer in 2011 – but I didn’t yet share the backstory. In this video I’m sharing [...]
I'm Elizabeth Potts Weinstein, a writer, teacher, and coach.