Build Your Tribe

A tribe is a group of people who resonate with you. Your personality. Your truth. The message you are spreading with your business.

Yes, they include your potential clients & customers, but they also include your support structure, your mastermind partners, your friends. They also include your affiliates, your evangelists, people who will take your message and spread it to the world.

Building my tribe changed everything for me – especially as I launched a completely new business in 2009. All my successes, the money I’ve made, the joint ventures and opportunities and friendships and masterminding – it all came from that tribe.

Create relationships. Engage. Join the conversation.

What does that mean? How do you actually do that?

In Build Your Tribe I’ll teach you both the technical steps as well as the strategy behind each step of building your tribe. This isn’t just about social media – we’ll be focusing on five tactical areas for building & nurturing your tribe: social media, email, deliverable content, blogs, and live interaction.

Who is Build Your Tribe for?

Build Your Tribe is both for beginners and for you who have been in business for years and need to get strategic about nurturing your tribe across more tactical areas.

- Why twitter & facebook are *not* the magical solution to your problems & where they fit into your relationship marketing strategy.

- How to identify the tribe you already have (yes, you have one!) and nurture those relationships you’re already started — much less expensive than finding all new people!

- When you should listen & respond to your community and which parts of your community you need to ignore — and when you even need to kick people out of the tribe.

- How to identify the three different kinds of tribe members and how each type needs to be communicated with differently.

- How to identify & reward the most valuable members of your community (and you don’t necessarily need to spend any money!).

- Strategies for up leveling your virtual relationships using both in-person and virtual live interaction, and how to choose which method is best for you and your tribe.

- The strategy & step-by-step tactics for actually using twitter, facebook & other social media platforms – and no, it’s not just “listen” and “engage” and “join the conversation.”

Build Your Tribe is a virtual self-study system where all the content will be contained on a password-protected site. Since you’re buying this program in pre-sale, I’ll send you emails as content is created & uploaded so you don’t have to remember to keep logging in.

Here’s what you get in Build Your Tribe:

1. Lessons on the core Build Your Tribe core content, delivered by video, audio, and pdf – including specific to-do steps for you to implement for each lesson. We’ll be covering social media, email, deliverable content, blogs, and live interaction. We’ll be covering both how to bring new people into your tribe, and how to nurture people already in your tribe (like customers, affiliates, & partners).

2. Video Tutorials on selected technology and tactics, such as how to run tweetchats, how to manage multiple sublists using aweber, and how to host a ustream show.

3. Case Studies of successful tribe building individuals and companies, including case studies on what’s worked for me, my analysis of selected tribe builders, and interviews of experts & tribe builders themselves, delivered by video and/or audio.

Interviews already arranged include: Scott Stratten (@unmarketing), Sarah Robinson, Allison Nazarian, Carla Young, Dave Navarro (@rockyourday), Ken Moorhead, Chris Guillebeau, Johnny B Truant, Jonathan Fields, Pace & Kyeli Smith, Sandy Grason, and more.