Share On Episode 3 of EPW Live I discussed the latest trends in sales pages, including different types of long form sales letters, short sales letter, mini-websites, and video-only sales pages. Here are the sites we talked about on the show: http://www.theclientattractionsystem.com http://www.morebuyerseverymonth.com/waitlist.html http://creatingfameclassroom.com/ http://johnnybtruant.com/ibiab/ http://www.stevepavlina.com/conscious-growth-workshop/ http://www.un-marketing.com/6weeks/ http://unconventionalguides.com/wfy.htm http://thirdtribemarketing.com/ http://twitterwebinar.com/go/?page_id=45 http://www.listcontrolsite.com/posts/secret-back-door http://gurumastermindvideoblog.com/2008/05/blueprint-for-a-successful-inf-1.php http://tribalauthor.com/book-marketing-event/ http://4weekstovideo.com/ http://3daystovideo.com/ [...]
About Elizabeth Potts Weinstein
The Things About Which I Do Not Blog
Share Transparency means telling the whole story. Transparency means no hiding truth behind bullsh*t. But does transparency mean full disclosure of everything? There are parts of my life that I do not blog. That I do not tweet. That I do not share as part of my public persona. And I’ve been struggling with whether [...]
EPW Live Ep2: Launch Strategies & Lessons Learned
Share Welcome to Episode 2 of EPW Live, where I’m sharing strategies for launching products and promotional campaigns. Segments include: reasons behind moving the show to 30 minutes (instead of 60 minutes) using scarcity to motivate buyers to your call to action how you must market differently to warm versus cold leads the story arc [...]
People Don’t Buy Stuff From Videos. They Buy You.
Share I cringe when I see the marketing for “how to make video” programs come through my twitter feed. We’re promised that we’ll learned how to make “videos that sell” or “videos that convert leads to paying customers” or “videos that will make you money” etc. And magical fairies will throw money at us from [...]
Finding Ecstasy in Ordinary Life
Share I stood before the ocean, a few minutes after sunset. Not-for-the-beach leather boots sinking in the sand, wearing an inadequate jacket for the windy 45 degrees Fahrenheit evening. Shivering. Texting. Weeping. Wondering what the nearby bonfire partygoers think of me, as I stand there alone, in the dark. Everything was wrong. I was wrong. [...]
I'm Elizabeth Potts Weinstein, a writer, teacher, and coach.